Day 2 (November 22, 2011) is all about Customer Segments and how this portion relates with Day 1′s topic on Value Proposition. These two components are deeply connected because you can’t meet a need or desire without knowing who those needs and/or desires belong to.
6:00 – 6:15 – Introduction
6:15 – 6:30 – Business Dashboard Elements Reviewed
6:30 – 7:00 – Customer Segments
- For whom are we creating value for?
- Who are our most important customers?
- Types of customer segments?
7:00 – 8:00 – Relationship Between Customer Segments and Value Proposition
- Innovation in Customer Segments
- The Profitable Customer
- The Loyal Customer
8:00 – 8:30 – Business Case Study
8:30 – 9:00 – Q&A
